Broadway West Closure FAQ
The last 21 years have been an amazing journey for us. We have experienced so much joy and love from owning Broadway West. We believe the environment we have created has become a special place to experience theatre from both sides of the stage. We are so proud of all our productions and feel our commitment to quality has never wavered. As much as we would love for it to go on forever, our wonderful voyage will have to come to an end this year.
As some of you may know, our rent went up substantially a couple of years ago. At the time, we didn’t know how we were going to make ends meet, but we kept persisting; we didn’t have the heart to give up, but it put quite a strain on our personal finances. In October 2017, the rent unexpectedly went up again. Had we known this was going to occur, we would have taken action sooner and decided not to renew season tickets for 2018. Unfortunately, the latest increase has put us in too poor of a financial state to continue on, so it is with heavy hearts that we must announce the need to close the theatre. Please know that this decision to close our beloved theatre is two-fold. We have also taken our age into consideration. We have found that in the last couple of years, it has become more difficult for us to keep up with the rigors needed to run a theatre and serve up the quality that our wonderful patrons deserve. This factor, along with the financial situation, has cemented our decision to close our doors this June.
There is good news on the horizon, however! A wonderful group from Fremont, Made-Up Theatre, will continue the theatre tradition in our place. They have been performing in Fremont since 2010 and are such an amazing and talented group! Made-Up Theatre specializes in improvisional theatre and are planning to include full-length plays in their line-up. They perform every weekend and offer classes during the week. We are so pleased and relieved that they will continue to provide Fremont with quality theatre. What is especially wonderful is that they will be honoring all our season ticket holders for the rest of 2018, obviously with the hope that you will love them as much as we do and continue to attend in the upcoming years.
Our final show for the year will run from May 11th through June 9th this summer.
In anticipation of additional questions that you may have for us as a result of this announcement, the FAQ on this page is here to help provide you with the answers to your questions. Please take a moment to review the FAQ and if you still have any outstanding questions, feel free to reach out to us when we see you at one of our upcoming shows.
This decision has been an extremely hard one for us. Broadway West has been a major part of our lives for over two decades and we will miss it every day. Your continued support has been the reason we have been able to sustain it for as long as we have. Please know how much we appreciate you.
Thank you from the bottom of our hearts,
Paula and Mary
When will Broadway West theatre close?
We will officially close on June 30th, however our final show ends on June 9th. We will have three weeks to clear out the theatre in preparation for Made Up Theatre to move in on July 1st.
Why not close at the end of the season instead of mid-season?
Despite our desire to run through the rest of the season, our financial debt grows with each passing month. Our ticket sales do not generate enough funds to cover all our expenses, especially with the substantial increase in rent. Consequently, our personal assets are impacted by the financial burdens that Broadway West bears.
Have you considered fundraising?
We have done some fundraising in the past which has helped some, but we would have to be in constant fundraising mode to cover all our expenses, which we do not have the operational resources to sustain.
Have you considered switching to non-profit to take advantage of grants to cover costs?
Yes, we did consider making the switchover, but it takes a great deal of time and effort to obtain non-profit status. With the continuous growth of our financial debt and challenges of keeping up with running Broadway West, we don’t have the financial and physical means to pursue this.
Why can’t someone else take over Broadway West operations?
We met with our most stead-fast volunteers and directors to discuss the situation and options. Given the cost of rent, utilities, insurance, printing, and other production costs, the group did not feel that it was a financially viable option to take over the current business.
Who is Made Up Theatre? Where can I get more information about them?
Made Up Theatre hosts improv comedy shows using nothing but audience suggestions to create hilarious and memorable experiences. They also specialize in improvisational classes, team building, private events, video production, and more. They are currently located at 3392 Seldon Ct. in Fremont. Find out more about them at www.madeuptheatre.com.
How can I stay updated on Made-Up Theatre’s offerings?
Join their mailing list or visit their website www.madeuptheatre.com (mailing list sign-up is on their website).
How do I redeem my remaining season tickets?
Made Up Theatre will be contacting you. You can also contact them at email@example.com.
Will Made-Up Theatre have full-length plays this season that I can redeem my remaining season tickets for?
We don’t have information on what they are planning for the rest of the season, but they did confirm that they will be producing plays in addition to their current offerings.
What other options do I have for my remaining season tickets?
Unfortunately, there are no other options we are able to provide, but we worked hard to ensure you would be able to continue seeing shows in the Broadway West space once we are no longer there.
Can I just get my remaining tickets refunded?
Unfortunately, the huge increases in rent over the last year, coupled with the increased cost of doing business has left us thousands of dollars in arrears. We will not be able to refund any of the tickets.
I won’t be able to attend the Felix Awards but am interested in purchasing Broadway West memorabilia. How can I do that?
You can let us know what you are interested in when you attend the next show.
How can I help?
We will have to dismantle the seats and completely clean out the theatre, so if that’s something you’d like to help us do, please let us know.
Also, our friend and resident director/actor, John Rutski, has started a GoFundMe page to help us get on top of the debt we have incurred. If donating is something you would like to do, go to: https://www.gofundme.com/broadwaywestclosure
I have questions that were not addressed here – How should I reach out to get the answers I need?
Please feel free to send us an email or talk with one of us at either of the upcoming shows.